When I decided to go freelance, I wanted to have a coherent visual language that was representative of me and my work. It is important for me that in every form of communication, online & offline, the same visual language reappeared and is linked to me as a freelance illustrator. 

My personal brand is inspired by a variety of different things such as my real-life experiences, personal interests, street art, living in NYC but most importantly by the mail that connected me, my family and friends when I was abroad. 

I felt like this design system of the post, postcards, stamps, cards envelopes... was a perfect framework to work with for my own personal brand. It gives me an opportunity to express myself as an illustrator who thinks further than just a pretty picture, and it also allows me to create something tangible linked to me personally.